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Opinions expressed by Entrepreneur contributors are their own. Leaders must think outside the box to grow effectively. Expansion does not just mean increasing the number of employees. An agile, quality and efficient system must be implemented. A wise move for the new year would be to implement an offshore HR strategy. This can significantly reduce…
Electronics giant Amazon is currently experiencing capacity issues at its logistics centers in Europe. Now the seller warns that he cannot accept all shipments. This means merchants may struggle to get their inventory to market in time for the holidays.
According to Eurostat data, 58.1 percent of all consumers in the European Union made a recent purchase online last year. E-commerce is most established in the Netherlands and least in Bulgaria. In many parts of Southeast Europe, adoption remains below 35 percent.
Small and medium-sized e-commerce businesses can benefit from lifecycle marketing and a strategic approach to shopper engagement. The following is a shopper lifecycle marketing framework for an online store selling specialty print-on-demand t-shirts. Each step contains a framework and implementation details. Attraction Purchase Fulfillment Retention Change order Attraction The “attraction” step aims to introduce the…