Despite the recent effects of hurricanes, the overall economy remains strong, with consumer spending driving growth in the 2024 winter holiday season, according to the National Retail Federation’s (NRF) retail sales forecast released Oct. 15. Based in Washington, DC, NRF advocates for the people, brands, policies and ideas that help retail succeed. Retail is the … Continue reading The NRF predicts strong holiday sales in 2024 amid a shorter shopping season